Spotlight on Alternative Flooring
Introduction
Alternative Flooring is known for it’s design-led approach to carpets, combining traditional materials with contemporary styles. As a premium stockist, we offer a full view of their core ranges, each with distinct qualities suited to different spaces and needs.
Take a look below for a breakdown of the main carpet types available;
Wool Carpets
Wool remains one of the most popular choices for both domestic and commercial interiors. Alternative Flooring offers a wide selection of wool carpets made from British and New Zealand wool. These carpets are naturally insulating, soft underfoot and durable.
The textures vary from smooth flat weaves to deep loops and twisted piles. Some collections feature subtle neutrals while others include more graphic or patterned options. Wool carpets perform well in living areas, bedrooms, stairs and hallways.
Natural Fibre Carpets
Alternative Flooring also specialises in plant-based fibres. This includes sisal, seagrass, jute and coir. These carpets have a more textural, raw finish and are suited to spaces where durability and tactile interest are important.
Sisal and coir are often chosen for high-traffic areas like hallways and stairs. Jute offers a softer weave, more suited to bedrooms or occasional spaces. Seagrass has a natural sheen and is often used in both contemporary and coastal interiors.
Faux Carpets
Faux carpets are designed to mimic the look of natural fibre carpets but offer more resistance to moisture, staining and wear. This makes them suitable for kitchens, playrooms and areas prone to heavier use.
Alternative Flooring’s faux ranges are also UV-stable and moth-proof, making them practical for modern households while still achieving the aesthetic of natural materials.
Patterned and Designer Collaborations
In addition to material-led collections, Alternative Flooring offers a number of pattern-driven ranges. These include collaborations with leading influential designers such as Margo Selby, Ashley Hicks and Ben Pentreath.
The patterns range from geometric and striped to more decorative motifs, bringing strong visual impact to staircases, hallways and feature rooms.
Summary
Each carpet type from Alternative Flooring is developed with a focus on material integrity and design versatility. Whether you’re looking for something classic, contemporary or characterful, their ranges offer thoughtful solutions for a wide variety of interiors.
As a premium stockist, we are happy to guide you through the options in more detail and recommend the right product for your space. Come on down to the showroom in Cambridgeshire, to see for yourself and speak to our expert team today!