Karndean kitchen flooring

Why choose Luxury Vinyl Tiles (LVT)

You’ve heard about them, and seen some fabulous pictures online, but it’s time to make a decision. When there are so many factors that influence that; where do you begin and why might you choose LVT over any other flooring?

Amtico Flooring

LVT has become really popular over the last few years, and with good reason. Not only does it look great, it comes in a range of colours, realistic wood and stone effect and abstract patterns, but is also extremely durable and water resistant.

So what actually is LVT flooring?
Unlike sheet vinyl, LVT comes in tiles or plank shapes that when laid create an extremely realistic wood, stone or marble effect. You can be creative with the patterns in which you lay it, add borders, design strips and even motifs. It gives you the opportunity to play with colours, textures  and shapes to get the look you desire.

Is it water resistant?

LVT boasts remarkable resistance to water and moisture, making it a perfect solution for spaces susceptible to spills or elevated humidity levels, such as the kitchen or bathroom. 

In contrast to hardwood flooring, vinyl remains unaffected by warping, buckling, or the growth of mould and mildew upon exposure to moisture.

Can it be used with underfloor heating?

Yes! The beauty of LVT is that it is naturally warmer and softer underfoot than stone and ceramic tiles so is a popular choice for bathrooms, kitchens and sunrooms. On top of that most LVT floors can be laid over underfloor heating systems for extra warmth.

Additionally, due to the characteristics of luxury vinyl tiles and their production process, it will efficiently transfer heat through the floor, surpassing nearly all other types of floor coverings such as real wood planks, carpet, and even stone tiles. This results in a cosier room and significantly decreased operating expenses as well.

Is it easy to install?

Whilst some suppliers have their own ‘click smart’ range, we know that when installing a luxury product you need experienced, qualified fitters to do the job properly. A lot of attention needs to go into the sub floor, before even laying the LVT.

We are lucky enough to have 3 Amtico accredited fitters in our team, who have been trained to the highest level with plenty of experience behind them. These guys are used to working with these LVT brands day in day out, and can create really beautiful new floors. 

Low maintenance

Music to your ears! No-one wants to have to spend time worrying about their brand new, shiny floor and spend hours trying to keep it looking that way. Most LVT floors simply require a sweep and mop to keep it looking like new, unlike natural hard wood floors which, although they look beautiful, require a bit more elbow grease to keep them looking that way.

Long lasting

Another fantastic benefit of LVT is its durability. Both Amtico flooring and Karndean contain at least 5 durable layers, providing the ultimate wear over time. The Amtico Premium Signature range has a 1mm wear layer on top, providing lasting protection, which they commit to with a lifetime warranty.

What brands of LVT do we stock?


We are proud to be the only Amtico One Retail Partner in Cambridgeshire and as an Amtico One Retail Partner, we have every single product that Amtico produces on display for you to view.  We also have our very own Amtico One Design Studio with an exclusive interactive design service. 

Amtico is a beautiful, high quality product, and comes in so many different variations it’s hard to decide what is going to look best! They have 4 different ranges: Form, Spacia, Décor and Signature each with different styles and laying patterns available. 


Karndean offers a wide range of design options, including various wood and stone looks, as well as abstract patterns and custom designs. Their products often feature realistic textures and details, providing a convincing resemblance to natural materials. 

We are Cambridge’s only Karndean Flooring Platinum Showroom. We know Karndean like the back of our hand as we’ve been supplying and fitting it since 1996, and have their full product range right here in our showroom, along with their room visualiser, which gives you the opportunity to upload photos of your room and test out what colours and textures would look like in your home.

Karndean LVT flooring can be installed using various methods, including glue-down, loose lay, or click-lock systems, depending on the specific product. This flexibility makes installation easier and more adaptable to different environments and subfloor conditions. 


One of the highlights of Quickstep LVT floors is their realistic appearance. They often mimic the look of natural materials such as wood or stone, with detailed textures and patterns. Advanced printing and embossing technologies are used to achieve this realistic look. 

We have their full LVT range here in the showroom, and our knowledgeable team are on hand to talk you through the various options available and what might work best for your home.

To get the full  LVT effect we suggest you pop into our showroom, where we have over 100m2 of LVT laid on our showroom floor, in different patterns, colours and designs. We find this makes it much easier for our customers to see what it might look like in their home. Plus the chance to showcase some of the new styles.

Come and check it out for yourself, open Monday – Saturday 9am – 5pm.

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